Oasys, a Japan-based, gaming-focused Web3 project, is partnering with YGG, a blockchain gaming guild, to develop blockchain gaming in Japan. The partnership encompasses the use of YGG’s resources to promote game projects built on top of the Oasys ecosystem, giving developers around the world the opportunity to enter the game market in Japan.
Oasys aims to open up Japanese game markets to developers around the world
Oasys, a gamefish-oriented blockchain (with “gamefi” essentially meaning the intersection of gaming and finance), aims to leverage its position as a Japan-based project to offer resources for overseas developers to access this important gaming market. On November 2, the company announced a partnership with YGG, a gaming guild, which will allow products built using Oasys services to receive specific marketing and promotional assistance to improve performance of these products in Japan.
Oasys’ goal is to develop the blockchain gaming ecosystem in Japan, which is one of the world’s leading gaming markets. According to the “Global Markets Report 2021”, conducted by Newzoo, Japan is currently the third largest gaming revenue market in the world, behind China and the United States. The sector recorded gaming revenue of 22, $9 billion in 2021, with 75.62 million gamers actively enjoying these experiences.
Oasys Founder and CEO Daiki Moriyama reinforced the importance of Japan as part of the future of blockchain gaming. On this he said:
As the world’s third largest gaming market, Japan’s gaming credentials are well established. As the government continues to invest in building local Web3 infrastructure, there is now huge potential for blockchain gaming to grow globally, with Japan serving as a launch pad.
Difficulties in entering the Japanese gaming market
Oasys wants to capitalize on the difficulties encountered by foreign companies when trying to enter the Japanese market. About 99% of the games played in Japan are local, and although the revenue generated is huge, only 15% goes to foreign companies. Indeed, localization is more than just language translation and may involve changes in games to better approach the Japanese user base.
Tetsuya Fujiwara, co-founder of YGG Japan, seems positive about what YGG can offer developers outside of Japan through this alliance. Fujiwara believes that YGG will help global developers overcome the hurdles the market presents by utilizing its knowledge of gaming. He said:
With these lower barriers to entry, we can bring more users into the blockchain gaming space and improve the ecosystem for everyone. Our partnership with Oasys will help us reach even more developers creating compelling blockchain games of the future.
The partnership comes after Oasys announced the launch of the first phase of its mainnet on October 25, with support from companies including Bandai Namco, Square Enix, Ubisoft, and Sega.
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